“I was driving down the road when a song came on the radio that instantly took me back in time. Images popped into my mind of joyful moments as I remembered the sent in the Air. As my mind drifted to distant memories, I wondered… about the power of a song.”
From time to time you may come across a certain stimulus in your environment that brings back a flood of emotions. Maybe you can remember a time when a familiar smell took you back to a particular place and time. Or maybe, it was something you saw that directed your emotion to someplace remembered. In fact it could have been a stimulus from any of the five senses. We call a stimulus that triggers an emotional response an anchor.
Anchors are created naturally just as rapport and persuasion occur naturally. We have all created anchors with other people. Remember “the look” your mom or dad gave you when you were about to get in big trouble. That was a visual anchor they created that was linked to pain if you did not change your course of action. Your parents were unintentionally using the NLP anchoring technique. Or perhaps you know just the tone of voice to speak in to make your significant other feel love? Remember those puppy dog eyes you used as a kid to make your Mom or Dad feel like giving in to your desire? We all know of things that we can do that will sway the emotions of others, these things we do are anchors or stimulus that trigger an emotion. These things you do are stimulus you create that cause an emotional shift in others, you are using the NLP anchoring technique.
With NLP anchoring we call it an an anchor because we use them to create a trigger for a particular emotion. In other words we “anchor” an emotion to a certain stimulus. When a person is in a powerful emotional state the subconscious mind will link everything that it is “sensing” with the emotion that is felt. This is the reason a song can take you back in time. When you are in a peak emotional state your subconscious mind tends to links everything that is happening around you with that state. The next time you encounter the same stimulus your mind trys to define what this stimulus means to you. So it plays back the times when you encountered the stimulus in the past and shows preference to memories with the highest emotional impact. You may have heard a song a million times before or after the emotional event that was associated with it but you remember only one in particular. The time you remember is when the most emotion was present at the same time as the stimulus.
I have to admit NLP Anchoring is one of my favorite techniques. You can create lightning fast changes in the emotions of others if you create an anchor for a powerful emotion you wish to use in the future. Just as Pavlov dogs salivated at the sound of a bell, those you wish to persuade can feel hunger, sadness, joy, lust, happiness, or any other emotion at the “ringing of your bell” or at the firing of an anchor.
How can you use NLP Anchoring?
- Well if you are a salesman you could guide a person to a state of desire…and then anchor it to your product or service. Your product then triggers the emotion now that is easy sales.
- If you are a boss you could fire an anchor of motivation and loyalty instead of firing employees.
- If you’re in a relationship you could fire an anchor to a peaceful emotion during a fight to change the tone instantly. (Recommended.)
- If you’re a teacher you could use an anchor to emphasize important information to your students.
NLP Anchoring – How to Set an Anchor
NLP anchoring is very useful in creating instant emotional shifts in others. To “install” an anchor is a simple task. You simply have to “catch” the person in a useful emotional state or guide them to one using other techniques and then fire a UNIQUE stimulus.
If there is any emotional state in others that you think will be useful in the future then set an anchor for that state. I like to make a client laugh and anchor it with a unique handshake. When I meet them again I fire this anchor to help to ensure they are in a positive, up-beat, relaxed state of mind when starting any work.
3 Step Guide to NLP Anchoring
NLP Anchoring Step #1. Get the person in the desired emotional state.
The easiest way to mange this is to simply “catch” the person in the desired emotional state. If they are in the desired state already you can move on to step 2.
If you don’t have much time to wait around for a desired state to occur then you have to create it. Use your brain and think of a circumstance where the desired state of mind would be present. You could tell a story and make the character in the story experience that emotional state and the person listening to the story will be in that state as well. This is why we all love movies because it takes us on an internal emotional ride.
For example, Let’s say you want to use NLP anchoring to anchor the feeling of happiness. You could catch the person in a happy state or you could. Tell them a story about a man who was poor then all the sudden struck it rich in some big way. He is now the happiest man on the planet. You tell the story using rich sensory input. You talk about what he saw, what he smelt, what he felt, and what he heard. You give rich details just like they do in the movies that apply to all the sense this forces the listener to engage there imagination and they have to imagine what it feels like to be that man in order to understand the story are telling them. An imagined state as far as the subconcious mind is conserned is the same as a real one. you have created the desired emotional state.
Tip: You want to anchor HEIGHTENED emotional states. Catch them or create a very intense emotional state and NLP anchoring will work even better and the response to the anchor will also carry more power.
NLP Anchoring Step #2.
Now that the person is in the desired emotional state you simply apply a unique stimulus and the subconscious will automatically link the two. So you could shake their hand in a unique way. You could touch them in a unique way. You could speak to them in a specific tone of voice. You could say a word. You could use a unique had gesture. Anything you do when a person is a heightened emotional state will be anchored to that state on a subconscious level.
So per the above example you have the person in the state of happiness you then lean over an whisper in their ear as you touch the back of their neck and say “I love You” or “You Get it” or “Red Cats Where Brown Hats.” You can say anything and the emotional state will now be anchored not only to you whispering a word in their ear but also to the touch of your hand in a specific way on the back of their neck. Just make sure you anchor is unique don’t use something that occurs naturally all the time as it will have no effect use something that will be unique to you.
NLP Anchoring Step #3.
Repeat the processes. Each time you apply the unique stimulus you will reinforce the anchor. Each time you reinforce the anchor the more powerful it becomes. Once your anchor is created you can “fire” it whenever you choose and the person will shift to that emotional state.
Hopefully you have already started to imagine all the ways you could use NLP Anchoring. As you see how powerful it is, I am sure NLP Anchoring will be one of your favorite techniques as well.
Check out what wikipedia has to say about NLP Anchoring
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